Consumer-focused quiz app
Simple quizzes and user interface innovation
As Director of User Experience (and wearer-of-many-hats), I led both product and design for a radically simple quiz builder. Using design sprints, collaborative design exercises, and lean methodologies, the team was able to converge on an innovative and incredibly easy (and fun!) to use solution that just about anyone could use.
Role
Director of User Experience
Accomplishments & results
- Led both product and design, resulting in successful alpha and beta launches
- Created a truly innovative, easy-to-use, user experience
- Conducted user testing and interviews for qualitative feedback
- Hands-on product marketing, including product microsite design and implementation
