Interactive content builder
Photoshop for interactive content marketing
I was a core team member for a state-of-the-art web application, used to design interactive, logic-based experiences (quizzes, assessments, ebooks, and more). The product enables marketers and designers to design and launch interactive experiences, without code or development expertise.
Role
Senior Product Manager / Product Design Lead
Accomplishments & results
- Marketers from the worlds largest brands used our product to launch and scale their campaigns
- Set a foundation for product growth and innovation through the system we designed
- Led and managed many subsequent initiatives that improved the product
- Designed a data strategy and instrumented product metrics in order to measure product usage and engagement
